Dannon Activia
Intestinal Transit Authority
Irregularity isn't a subject easily discussed among friends, so this co-branded program for P&G Vocalpoint places digestive troubles in the unexpected context of transit. Exploring this rich area of language and imagery provides a lighter way to introduce the topic and demonstrate how Dannon Activia's unique probiotic culture helps get digestive systems back on track.
The Intestinal Transit Authority program was comprised of a direct mail piece with "Slow-Moving Violations" to share with friends, a microsite featuring a diagnostic quiz, and additional online communication.
DIRECT MAIL PIECE - EXTERIOR
DIRECT MAIL PIECE - INTERIOR
MICROSITE HOMEPAGE
Additional selected pages below
Creative Director / Copywriter - John Koch
Art Directors - Kristine Arth, Melanie Innis

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