Hess Select
SELECT YOUR DESTINATION
Hess Select elevates the everyday wine experience by delivering vibrant flavor and true varietal character with unmatched value. With a packaging redesign bringing a modern look and feel to the portfolio (separating Hess Select from the higher priced Hess Collection tier), the Select Your Destination campaign was designed to complement this push into a more approachable lifestyle direction.
Each wine was paired with an adventurous yet accessible travel destination and an evocative recipe from the Hess Winery's executive chef. The in-store display drove online entry for the vacation sweepstakes, while luggage tag-inspired neck hangers offered wine-pairing notes and handy shopping lists for the featured recipes.
CASE CARD
IN-STORE DISPLAY
WINE BOTTLE NECK HANGERS
Luggage-tag neck hangers feature a wine-paired destination and recipe (shopping list on reverse)
DIGITAL SELL SHEET
HESS SELECT WEBSITE - SWEEPSTAKES ENTRY