Kashi GOLEAN Waffles
Nutritious By Design
Inspired by the popularity of home-design shows, this co-branded program for P&G Vocalpoint uses the familiar language and visual elements of that world to introduce Kashi's latest addition to the breakfast table, GOLEAN Waffles.
Centered on the waffles' "interior design" of 8g of protein and 6g of fiber, program components included direct mail, a microsite, and additional online messaging.
DIRECT MAIL PIECE

MICROSITE HOMEPAGE
Additional selected pages below
Creative Director / Copywriter - John Koch
Art Director - Kristine Arth

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