La Tortilla Factory
Back to Balance
While back-to-school season traditionally focuses on kids' needs, moms also enjoy something of a fresh start. It's time to get healthier eating habits back on track after summer's more relaxed pace. La Tortilla Factory Low Carb Whole Wheat Tortillas provide the perfect blank slate for inspired lunch ideas that are both tasty and nutritious, helping her get Back to Balance.
The Back to Balance program was anchored by in-store POS and a custom shipper. A cross-ruff produce coupon helped secure retail display by driving perimeter purchase, while a sweepstakes provided additional consumer incentive. Digital and social support included the La Tortilla Factory blog, email newsletter, Facebook, and Pinterest.
RACK HEADER CARD

PROGRAM SELL SHEET (FRONT)

PROGRAM SELL SHEET (BACK)

FACEBOOK POST
Creative Director / Copywriter - John Koch
Creative Director / Art Director - Brian De La Torre
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