Ménage à Trois Wines
Social Media
Ménage à Trois, a top selling super-premium wine brand, sets itself apart with an intriguingly flirty point of view.
This showcase of social media work demonstrates my approach to creating engaging content: It must serve both brand objectives (strengthen brand affinity, expand usage occasions, ultimately drive purchase) and the target's desires (inspiration, delight, and entertainment).
Facebook posts are featured below for consistency of appearance, but similar content was often tailored for other social media platforms – Twitter, Instagram, and Pinterest.
