Ménage à Trois Wines
#MenageMix Spotify Playlists
Playing off of the Ménage à Trois target's strong interest in music and leveraging my music blogger background, I created a series of custom Spotify playlists for the wine brand.
Comprised of recent releases and thematic/seasonal selections, these playlists were featured as part of monthly #MenageMix lifestyle content and in tentpole campaigns for Halloween and the Outside Lands music festival.
Listen now via Spotify. (Spot the Easter egg in the #MenageMix: Bottles & Rockets playlist for bonus points!)
