Olay Professional Pro-X
Generation Pro-X
Olay Professional Pro-X has advanced technology that makes skin perform more like it did when it was younger. The regimen's advanced technology reveals younger surface cells faster and helps the skin's moisture barrier stay strong. It's a new age of skin care – Generation Pro-X – where skin doesn't just look younger, it acts younger, without using extreme measures, prescriptions, or department store creams.
This co-branded program for P&G Vocalpoint is comprised of a direct mail piece with a 28-day sample of Olay Professional Pro-X Wrinkle Smoothing Cream and a microsite introducing the complete Pro-X regimen with a section for consumer-submitted product reviews.
DIRECT MAIL PIECE WITH SAMPLE
MICROSITE HOMEPAGE
Additional selected pages below
Creative Director / Copywriter - John Koch
Art Director - Jaclyn Gordyan

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