Sutter Home Wines
Live in the Vineyard: Artist Interviews
Sutter Home is the official winery of Live in the Vineyard, a twice-yearly exclusive event in Napa Valley, California, featuring music, wine, and food. As a title sponsor, Sutter Home hosts an intimate set from an artist at their winery for sweepstakes winners and their guests.
With aims to maximize this unique partnership and include fans who would not otherwise share in the experience, I conducted on-camera interviews with Mat Kearney and Melissa Etheridge for the Fall 2014 and Spring 2015 editions. As host, I explored their latest musical projects and facilitated fan questions submitted via the Sutter Home blog and social media.
Promoted via the Sutter Home social channels and by the artists themselves, the resulting pair of polished Q&A videos extended Sutter Home's reach beyond current fans and garnered the brand valuable new exposure.
With aims to maximize this unique partnership and include fans who would not otherwise share in the experience, I conducted on-camera interviews with Mat Kearney and Melissa Etheridge for the Fall 2014 and Spring 2015 editions. As host, I explored their latest musical projects and facilitated fan questions submitted via the Sutter Home blog and social media.
Promoted via the Sutter Home social channels and by the artists themselves, the resulting pair of polished Q&A videos extended Sutter Home's reach beyond current fans and garnered the brand valuable new exposure.
Host / Creative Director / Copywriter - John Koch
Producer - Jesse Sternburg