Sutter Home Family Vineyards
Website and Social Content
Sutter Home, the second largest independent family-run winery in the United States, offers high-quality varietals at affordable prices.
The blog posts below demonstrate my approach to crafting engaging content. First, it must support brand objectives: strengthen brand affinity, expand usage occasions, ultimately drive purchase. Second, it must answer the target's desires: inspiration, delight, entertainment.
With SutterHome.com as the content hub, social channels – Facebook, Twitter, Instagram, Pinterest, YouTube – were leveraged to drive traffic to the website.
Click images to read the full posts.
Listicle published for the 40th anniversary of Sutter Home White Zinfandel, created in 1975.
With spring cleaning on the target's to-do list, Sutter Home steps in with tips for tackling a cluttered closet.
Listicle created for the 25th anniversary of the Sutter Home "Build a Better Burger" Recipe Contest.
With the target challenged to find #MeTime, Sutter Home provides tips for getting ahead the night before.
Timed to coincide with the Grammys — prime wine-and-snacks #MeTime — Sutter Home spotlights winning duos.