Sutter Home Family Vineyards
Video Content
Sutter Home, the second largest independent family-run winery in the U.S., offers high-quality varietals at an affordable price.
Looking to breathe new life into the brand and support both new and evergreen campaigns, video content was prioritized as part of the overall social media strategy. Given room to experiment, video took several forms, from 15-second wine cocktail recipes to in-depth interviews with Live in the Vineyard artists. GIFs were also part of the mix.
Videos were posted on Facebook, Instagram, Twitter, and YouTube, as well as the Sutter Home blog.
SUTTER HOME WINE COCKTAILS
Stop-motion video series featuring wine cocktail recipes, created to expand usage of Sutter Home varietals.
Winner - 2015 Gold ADDY (Social Media)
SUTTER HOME FOR THE HOLIDAYS
Happy HoliDIYs stop-motion video series featuring festive ways to gift Sutter Home wine.
Winner - 2015 Gold ADDY (Social Media)
SUTTER HOME FOR THE HOLIDAYS
GIF leverages existing target consumer interest in holiday baking with a fun Sutter Home twist.
LIVE IN THE VINEYARD - ARTIST INTERVIEWS
Melissa Etheridge and Mat Kearney, headlining at Sutter Home Winery for Live in the Vineyard, sat down for exclusive extended interviews featuring fan questions.
WHITE ZINFANDEL 40th ANNIVERSARY
GIF showcasing various Sutter Home White Zinfandel labels from the past 40 years.
SUTTER HOME BOOK CLUB
Partnering with HarperCollins, Sutter Home reveals a new book each month for its fans to discover and discuss.