Sutter Home Family Vineyards
#MeTime WITH SUTTER HOME
The post-New Year’s period provided an organic opportunity for Sutter Home to tap into a very real need for introspection following the holiday rush. With wine already a natural part of unwinding at home, #MeTime with Sutter Home served up relatable tips and inspiration for resetting priorities and making more time for herself.
Kicking off with a Pinterest contest that was followed by a wine-style social quiz, #MeTime at Sutter Home was seamlessly integrated with other brand priorities, like Moscato Mondays and Live in the Vineyard. Garnering high engagement, campaign content continued through the fall, reinforcing the brand's ownership of the occasion via #MeTimeMondays.
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