Tree Top
Pick It, Pack It, Go!
To grow awareness and trial of Tree Top Apple Sauce Pouches – an easy, convenient way for families to enjoy fruit on the go – the Pick It, Pack It, Go! online game enticed consumers with "on-the-go" instant prizes, sweepstakes entry for a family trip to a California amusement park, and a high-value coupon. Product benefits were threaded throughout game play, with Tree Top's flavor variety also highlighted.
Pick It, Pack It, Go! was supported by in-store POS, a full-page FSI, geo-targeted digital ads, and social media.
FULL-PAGE FSI